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How do I generate leads so often


I am frequently asked how I generate so many leads for members in LeTip.  I have been a top tipper more times than I can count and of course the little red tag is wonderful but not the real prize.  When I generate leads for others, they feel compelled to generate leads for me.  It is that simple and effective.

It is not really hard to generate leads, but that was not always true for me, so my story may help you.  When I first started at LeTip, I felt as if I had to "generate leads" for members.  By generate, I mean I had to seek out the needs of others and whip out a card, sell the LeTip member on the card and ask permission that the member call.  I really had a hard time doing that and was a terrible tipper.  Worse I simply did not like to thrust myself on others and their business.

So what changed?  I began to realize that I really did not need to do all that to generate a referral.
  • First I met everyone personally in the group.  Not just a name and what do you do, but actually talked with them about who they were, their family and business. It is just good sales technique to know the product you recommend. 
  • Second I began to listen more and sell less.  When I heard someone talking about an issue or problem they had in their business or personal life, as the referral may be, I took a genuine interest in listening to their problem or need.  I asked a lot of questions about the problem.  It may be that the person I refer is not correct for the problem, but I will not make that determination.
  • Third I then will casually say, I know this person that knows a lot about that subject.  He or she would call you if I asked him or her to as a favor and he is in that business.  It sounds like you could use access to an expert and I am sure (if a professional) he would not charge you to talk with you.  
Of course the sale has already been made.  Of course they want to talk to someone more knowledgable than me.  Naturally they want a piece for free advice and I am a hero for suggesting it.

But you say, "I really do not see a lot of people every day" so it is hard for me to generate that kind of discussion.  I said this also, but I was wrong.  As a personal Injury attorney, husband and friend people do not discuss matters with me.  Or do they?  

I simply take an interest in people and what is going on with them. I might say, how is your family, and suddenly they tell me their child is having a hard time with school. I know a tutor and voila! I'm thinking of remodeling, selling or painting my home. You get the picture.  

You can be a top tipper with a minimum of effort and soon other members will feel obligated to refer back to you because you are so generous to them.  I hope this helps you.

James Ballidis, President
Allen & Flatt, Ballidis & Leslie, Inc.
jballidis@allenflatt.com
www.allenflatt.com